radio reflection

Radio reflection

The radio of what is design by Bill Moggridge is talking about good design and bad design, process and something changing about design. He thinks everything used come cross the world made by man is design. So everything is designed.

He gave some great design from the national design awards. It contains many aspects like building, architecture, graph, fashion clothing, something used in the kitchen. And there are comfortable for everybody. And good design for some disability.

Then he talks about Design disciplines about architecture, furniture design, industrial design, and glassware design.

What is bad design? He showed us a preparation for a house guest. A remote control is covered unused button by paper. And the service of buy a drink using i-mode service is taken to long time. No one will actually to use it.

The key factors in the design process are understanding people and protypeing. Emotional innovation is about brands, relationships, marketing. We start design from people, and then go to business and technology. Design harnesses tacit knowledge, or learning by doing. Design for different people. First is learning to analyze the information you’ve collected. Then look, observe people to find out what they do. Then the asking, you can enlist people’s participation to elicit insights. Then try to create simulations to help empathize with people.

For objects you prototype in a shop, for electronics in a lab. For screen design, you prototype in Macromedia or flash. And Prototyping on 3 stages, inspire, evolve, validate.

Expanding contexts is for design in a connected world. Design is start people to social, then to environment. Personal products expand to health and well being. The design of the places we live expands to social innovation programs.